unleash the power of brand 360 service
at expertsdesk, we believe that a truly remarkable brand goes beyond a logo or a catchy tagline. it’s about crafting a captivating experience that engages, inspires, and connects with your audience on every level. our brand 360 service takes a comprehensive approach, diving deep into the essence of your brand to create a cohesive, captivating, and unforgettable brand ecosystem.
brand 360 process at expertsdesk
typically includes the following elements:
brand identification
macro view, economic indicators, consumer behaviour technology, political.
target, buying habits, trends, consumer enemies, key insights.
growth channels, major customers, available tools and programs.
performance, positioning, innovation, pricing, distribution, perceptions.
funnel, reputation, tracking results, pricing, distribution financial analysis.
s.w.o.t (current v.s future)
factors of strength/ inertia that accelerate your brand's growth
weaknesses or friction slows brand down.
changing consumer needs, technologies, trends and market.
competitor launch, trade barries, trust loss, lack of interest, loss of focus, lack of purpose, wrong pace, failure to evolve, lack of insights, weak models, poor marketing spend, lack of aesthetic.
strategic questions
- what is the core strenth your brand can win on?
- how engaged are consumers?
- what is your current competitive position?
- how tightly connected is your consumer to your brand?
- what is the current business situation your brand faces?
- where could we be?
- where are we?
- why are we here?
- how can we get there?
- what do we need to do?
brand plan executive
brand vision:
- dimensions
- aspirational
analysis:
- forecast
- analysis
executional plans:
- execution
- resources and budget
issues and strategies:
- key issues
- strategies
