Secret Apps Marketplace

An App to Securely Transfer Data

The client contacted us with various preconceptions that their team thought could solve the issue of data security and privacy. By utilizing a human-centered design approach, we were able to identify the user’s requirements, pain points and ideate to lead to a better design solution.

theme and
subject

the problem
Crowd knowledge to find solutions
Redefinitions problems and the users
Pathways, potential solutions & recommendations
Next steps

Starting
point

Assumptions mapping
My online data is not secure / sending or
receiving files
There’s no way to secure it / now
Need a trustworthy tech solution to help me
securing my data / protect my privacy

We did 2 discovery stages,

Qualitative and Quantitative,

to refine the problem

During the design process, a problem is treated as a hypothesis, and it is subjected to questions in order to validate it, ultimately leading to its redefinition.

what we did

We did all this

Problem solving workshops
Hypothesis formulation
Potential user research: qualitative & quantitative
Conducted an in-depth analysis of users’ apprehensions about data privacy, cybersecurity, and related topics
Evaluated the current solutions and competitive landscape
We did ecosystem mapping and identified the user segmentations and potential users
We conducted user interviews and observed behaviours for reframing
Potential user interviews: behaviours and attitudes
We developed Personas, from proto to real, to validate our assumptions
We synthesis the data and crafted the iterative Potential solutions
desires, wishes & thoughts.
Let’s understand the competition and find out opportunities

Who´s Close

Golden circle

Convenience and security

Through web andmobile app Dashboards with insights, apps and great features.

Secrecy is an app built for online ecosystem that allows users to securely store passwords, credit card information, save and transfer documents and other sensitive data across all their devices worldwide.

User Interviews

Ali Aradi

Charlotte Bloch

Genevieve

Recap of the Users needs, pain points and motivations.

Point of View

Despite the increasing need for convenient, secure password and personal information management across diverse Apple and Android devices, users face challenges in finding a unified solution that seamlessly integrates with their daily digital activities.

Secrecy app provides a convenient and secure way to manage your passwords and personal information across all your Apple and Android devices.
User profile with Data storage stats and data limit

Secrecy App

Data Storage summary with pricing package details and users

Secrecy App

In-App Emails and file sharing interface

Secrecy App

Our solution, as an hypothesis has been tested in
300+ organizations and the results of feeling the data secure increased from 20% to 70%

Secrecy App