The client contacted us with various preconceptions that their team thought could solve the issue of data security and privacy. By utilizing a human-centered design approach, we were able to identify the user’s requirements, pain points and ideate to lead to a better design solution.
theme and
subject
the problem
Crowd knowledge to find solutions
Redefinitions problems and the users
Pathways, potential solutions & recommendations
Next steps
Starting
point
Assumptions mapping
My online data is not secure / sending or receiving files
There’s no way to secure it / now
Need a trustworthy tech solution to help me securing my data / protect my privacy
During the design process, a problem is treated as a hypothesis, and it is subjected to questions in order to validate it, ultimately leading to its redefinition.
what we did
We did all this
Problem solving workshops
Hypothesis formulation
Potential user research: qualitative & quantitative
Conducted an in-depth analysis of users’ apprehensions
about data privacy, cybersecurity, and related topics
Evaluated the current solutions and competitive landscape
We did ecosystem mapping and identified the user segmentations and potential users
We conducted user interviews and observed behaviours for reframing
Potential user interviews: behaviours and attitudes
We developed Personas, from proto to real, to validate our assumptions
We synthesis the data and crafted the iterative Potential solutions
Through web andmobile app Dashboards with insights, apps and great features.
Secrecy is an app built for online ecosystem that allows users to securely store passwords, credit card information, save and transfer documents and other sensitive data across all their devices worldwide.
Despite the increasing need for convenient, secure password and personal information management across diverse Apple and Android devices, users face challenges in finding a unified solution that seamlessly integrates with their daily digital activities.