Join us on a captivating journey as we uncover the heart of our brand in our Brand Strategy Series.
Where we will dive into the different elements of brand strategy, one by one.
And here we are exploring the fundamentals of brand purpose. What is it? Its purpose, vision, mission, values, and positioning.
brand purpose
WHY YOUR COMPANY OR BRAND EXISTS ?
A brand purpose is essentially a brand’s reason for being beyond making money, a brand purpose connects with consumers on a more emotional level.
Brand purpose layers:
- 1. Brand Vision
- 2. Brand Mission
- 3. Brand Value
- 4. Brand Positioning
Brand Vision
Where you want to get to by a specific point in time in line with the purpose?
Brand Mission
How you do, what you do” What bold moves do you need to take to achieve the vision?
Brand value
How you behave as a brand” What behavior’s and attitudes you display for people?
Brand Positioning
How all of the above is encapsulated to occupy a distinct place in people’s mind?
Brand Encapsulation
It includes brand vision, brand mission, brand principles, brand promise, brand personality, brand positioning (audience, offerings)
Discover the untapped power of your brand at our Brand Strategy Series! Don’t miss this opportunity to unlock your brand’s full potential. Join us now!
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Let’s elevate your brand together!