user experience design
bridging the real and the digital our expertise in user experience design (ux) has enabled us to simplify and enhance the interaction between our client’s target customers and their digital presence be it on a website, mobile application, email campaign, social media campaign or even an ad banner. this has enabled our clients to have a compelling digital media presence ensuringcustomer loyalty and improved brand value.
every design we produce is
done considering the 7 key ux factors
the process we follow in order to produce compelling ux designs includes user
research, design, testing and implementation with each of these phases being iterative
the effectiveness of our user experience design
01. discover
business
we begin with understanding the company’s vision and project goals.
market
product’s feasibility is mapped along with its competitors.
users
understanding user’s needs and their behavior always does the trick!
02. define
problem statement
we define the key performace indicators for the project.
information architecture
we organize the content to intuitively guide users in performing a desired action seamlessly.
user journey
we attain a design that makes an experience genuinely satisfying for users
03. design
wireframes
we simplify the story that specifically focuses on prioritization of content, functionalities and behaviors.
visual design
we give life to designs by adding visually appealing elements that evoke emotions.
prototyping
we test the product by creating a usable mockup for initial feedback.
04. develop
ui framework
we choose the right platform to make the code device friendly.
interactions
micro-interactions are coded for awe-striking our target audience.
testing
we validate that our code are inline with w3c standards.